Archives
Musbahu El Yakub

Risk Management

Small and medium enterprises are prone to various risks that may stagnate their capacity to grow or even threaten their existence. It is therefore important that the entrepreneur (and his team) understand what risks the business is likely to be, or already exposed to, and what mitigating measures should be

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Archives
Musbahu El Yakub

Business Competition

Except you are one of the very few entrepreneurs that have either developed or created some entirely new product or service, you are very likely operating in a competitive business environment. And even if you created such a new product or developed a new service, you are very likely to

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e-mail to an aspiring entrepreneur

Over a year ago, a very good friend called to inform me that he was leaving his senior position in the banking industry to start his business. Having left my own paid employment to focus on my businesses several years ahead of him, I consider myself his business ‘senior’ !

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Archives
Musbahu El Yakub

Branding

Most budding entrepreneurs either have only a faint idea of exactly what ‘branding’ is or at worse believe it has no relevance to their business. This is terribly wrong, as indeed the best time to start working deliberately towards creating your ‘brand’ is exactly at the planning stage of your

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Archives
Musbahu El Yakub

Business Modelling

What is a business model? Key to success in any endeavour is to decide exactly what you want to achieve and then set about how to achieve the desired objective. Whenever one considers starting a business, one typically studies the feasibility of the idea and thereafter draws a detailed business

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Archives
Musbahu El Yakub

Cost Control

Investments and expenditure are necessary for any business to achieve and maintain the capacity to deliver service. However, it is equally important to ensure that you get the most value out of each investment made or expense incurred. And indeed many entrepreneurs do very well in generating sales revenue for

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Archives
Musbahu El Yakub

Business Metrics

“You get what you measure. Measure the wrong thing and you get the wrong behaviours.” – John H. Lingle We have mentioned severally in other posts that business entails handling a lot of details. Furthermore, the typical entrepreneur and his managers are constantly receiving massive amounts of information on a daily basis.

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Archives
Musbahu El Yakub

Staffing

“I Am Convinced That Nothing We Do Is More Important Than Hiring And Developing People. At The End Of The Day You Bet On People, Not On Strategies.”– Lawrence Bossidy For an entrepreneur wishing to start or grow his existing business, he should realise that no resource is as critical

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Archives
Musbahu El Yakub

Customer Service

We have just posted on the importance of selling in the success of any business venture. I want to now discuss an extension of that: Customer Service. My experience is that most budding entrepreneurs and those seeking to grow their businesses do not recognise the importance of excellent customer service

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Archives
Musbahu El Yakub

Start Selling

Every function is important in business. From your supply chain management to production; from personnel management to finance and administration; from design and engineering to marketing, etc. You simply can not take any function for granted. As the saying goes, ‘a chain is only as strong as its weakest link’.

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